There’s a great story over at Mobile Marketer today about Time, Inc.’s ambitious planned mobile rollout. Time sees the potential in mobile content, based on the 1 million monthly unique users to their iPhone-optimized sites already.
Starting next week they will debut a series of iPhone and WAP web sites and iPhone applications. “All of our major sites are rushing iPhone applications,” said John Squires, executive vice president of Time Inc., at the Time Inc. Digital showcase yesterday.
In a few weeks, Time plans to debut the iPhone version of Golf.com, with features including Facebook connectivity, maps, weather and the ability to record stats for plays on golf courses. Other features include a golf course finder from a database of 16,000 courses, and tabs called “My Game,” “19th Hole” and “More from Golf.com,” implying their functions.
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